Who is going to see my message?
Any person in or passing through the waiting area will see your ad message. The exact demographic and quantity varies with time of day and location of the screen.
The digital advertising advantage is that the general profile of the audience is known. For example, a pediatrician’s waiting room will be an audience of young mothers and families within a given geographic radius; the vast majority of people getting their cars washed either live or work in the area. Local advertising targets local people with very little overlap and waste.
How will I know they’ve seen my message?
DDM provides you with a report of advertising placement. Ads are logged, with day, date, time of day that they run – this certified log verification system is similar to those used in radio or TV.
Is it hard to get my ad in digital form?
DDM will provide you with the exact specifications required for a digital ad. A competent web design artist can easily modify existing content. DDM can also handle this service for you. There is a nominal charge for these production services; your DDM representative can provide you with further details.
Is it expensive to run digital advertising?
Digital is very inexpensive when compared to other type of advertising. The typical cost per thousand (CPM) for this digital media is between three to eight dollars.
Where can I get my message displayed?
Contact DDM for most current list of available sites. New screens are constantly being added.
How often will my ad be displayed on the screen?
Each screen shows digital rotating panels and your ad will be seen based on the amount of time specified in your contract. Rotation can be as often as nine times in 12 minutes or as few as three times in 12 minutes. DDM will provide you with exact pricing/timing options.
How often can my message be updated?
Each screen is connected to a data line to our office and your advertisements can be updated or rotated instantly with a few keystrokes.
Can I run different ads on different days?
Yes, contact DDM for specific details and packages.
Are there any “hidden charges” for advertising with DDM?
No, advertisers are charged by the month for advertising time on the displays. Optional production fees may apply; your costs will be spelled out up front with no surprises.