DDM provides complete service for digital display media.
Advertisers focus on the message, DDM concentrates on how to create and execute the message with a flashy digital graphic that mesmerizes viewers.
Digital Media
DDM knows how the digital display media works and the subtle points of display advertising in a digital world.
Digital display media is different than traditional display advertising and unlike internet advertising or the text-message boards seen in airports.
Advertisers create highly captive advertising that blends television, movies, photos, images, words, color and movement. These 10-second digital vignettes tell a story, educate a customer or sell a product. They can be fiery or delicate, rigid or flying around the screen. Boundaries are few in developing the creative for digital media.
Advertisers can choose when a message will be seen. Messages can play at exact times, in day-parts, week-parts, or even month-parts. Messages can be updated or changed instantly. Flights can be built and changed without delay.
This flexibility gives advertisers the option of changing messages to make the greatest impact. Umbrella manufactures can advertise on rainy days, sun tan lotion advertisers on sunny days.
DDM will design and execute display schedules to maximize the effectiveness of the advertising.
Digital Creative
DDM can create the message that combines the energy of digital images with the complexity of the screens.
DDM starts from scratch or by using existing print, television, or outdoor display creative for the message.
Making effective digital messages is much more than scanning in a print ad. It is adding color, movement, timing, and digital effects to increase the eye contact and unaided recall.
Creating the message to match the electronic characteristics of the digital screens is critical. DDM understands the complexities of the digital screens and designs the image so the ads play smoothly and with superb transitions.
Research
DDM provides un-aided recall studies as well as eye-contact studies for selected advertisers.